The Beijing Motor Show is a perfect opportunity for the big names in the automotive industry to create special editions.
So much growth, so many symbols and such a desire to stand out is almost overwhelming in terms of
money grabbing added customer satisfaction.
It’s pretty much the simplest way of explaining how the Americans at Jeep came over to China with a special edition of their Wrangler that’s covered in dragons.
We’re looking at something Jeep calls the Jeep Wrangler Dragon design and it’s actually quite simple to explain.
Start off with a Jeep Wrangler Rubicon Unlimited and do absolutely nothing to the underpinnings of that car. You get the same engine, same (outdated) gearbox, the same four wheel drive system and the same brakes.
That’s not very relevant since the look is actually what Jeep are selling here. The offroader was painted gloss black from head to toe.
On top of that rather simple idea, bronze-gold dragon decals make for lovely accents around the radiator grille, the alloy wheels, headlamp surrounds and then there’s the big one.
Covered across most of the sides of the Jeep Wrangler Dragon Design we find, erm, a dragon-scale pattern which is finished in gray.
A similar color scheme is to be found within the interior, but we see a bit more effort dispersed of here. The instrument cluster gets detailed, the headrests get a laser cut pattern and the seats get a two-tone paint.
Finally we get some special kind of badges on the dashboard, floor mats and even on the front quarter panels.